The Fart Heard Round the World
and Other Gross Tales of Noises and Smells
As a leading creative executive in music, movie and consumer marketing, advertising and merchandising, Ricky brings over twenty-nine years of strategic and creative marketing experience to GO DOG GO! Creative, a youth and family content creative and production company.
From 2005 – 2017, he was Co-CEO of Bullpen Integrated Marketing, a solution-based creative, media and marketing company that exceled at identifying and exploiting breakthrough ideas and strategies for a variety of brands and categories. The company combined all forms of general and direct response media, event marketing, promotions, social and viral marketing, production and print and video creative into an overall strategy for world-class entertainment, retail, packaged goods, and cause-related marketers. Clients included: Mattel Toys and Games, Avon Walk for Breast Cancer, Survey Monkey, Build-A-Bear Workshop, Spin Master Entertainment, Ooma VoIP, WowWee Toys, BMI Smart, DC Comics, and the American Heart Association.
In addition to running the company, Ricky, as Right Brain CEO, oversaw an experienced team of highly-skilled creative writers, art directors, editors, motion graphic designers, event producers, web masters and TV production crews.
Prior to founding Bullpen, Ricky served as Senior Vice President, Idea Place, the in-house advertising agency for Warner Bros. Pictures, where he lead a creative team of 40 people for seven years. Together, they produced over 30 award-winning creative projects ranging from film and Home Entertainment one sheets, video covers and trailers, to print collateral, outdoor and corporate video reels for nearly every division at Warner Bros. Under his guidance, the agency worked on benchmark films that included Harry Potter 1 & 2, The Matrix, Oceans 11, Any Given Sunday and Cats & Dogs. Additionally, they produced tribute reels for top artists such as: Tom Hanks, Oliver Stone, Robert Zemeckis, Shirley MacLaine and Meg Ryan.
Prior to Warner Bros., he spent 10 years at the helm of marketing, advertising and merchandising for Capitol Records, where he helped oversee the strategic visual presentation of the company, its products and its multifaceted brands/artists. At Capitol, Mintz was part of the team that successfully marketed two of the industry’s most visible recordings: The multi-million dollar campaigns for Sinatra Duets and The Beatles Anthology, among other important and recognized releases.
Ricky is an active member of the community, and has sat on the board of several organizations including the Los Angeles chapter of the American Diabetes Association’s Father’s Day Council for 10 years, currently, the board of the American Heart Association’s Go Red for Women and founded their Rock The Red event, and the marketing board of CAULIPOWER foods. He has also produced events and video presentations for cause-related companies that include: the Natural Resources Defense Council, Rob Reiner’s Parent’s Action Committee, The film industry’s Valley Hearts Charity, the Motion Picture Association of America, and the Motion Picture and TV Fund. In 2010, he wrote and co-produced the documentary film A Journey With Purpose, and has recently published a Children’s book that will hit the market in early 2018.
Ricky also finds time to play. An accomplished drummer for over 40 years, he currently plays live with bands throughout Los Angeles. He is an avid baseball and softball player, having been to Dodger Fantasy Camp (lifetime batting average .500) three times, and he is still an award-winning shortstop for the VBS Men’s softball team.
Ricky lives in Sherman Oaks, California, with his active family, wife Cindy, who is a television literary agent at the Kaplan Stahler Agency, and their 21-year-old twins Gracie, a senior at The University of Arizona and Noah, a senior at Syracuse University’s Newhouse School.